We believe the best healthcare
happens before you get sick.
We believe the best healthcare happens
before you get sick.
We believe the best healthcare
happens before you get sick.

We built Loovi because the current system is designed to treat illness, not optimise health. We are on a mission to make evidence-based, proactive longevity accessible to everyone. Not just the ultra-rich.
We built Loovi because the current system is designed to treat illness, not optimise health. We are on a mission to make evidence-based, proactive longevity accessible to everyone. Not just the ultra-rich.
We built Loovi because the current system is designed to treat illness, not optimise health. We are on a mission to make evidence-based, proactive longevity accessible to everyone.
Not just the ultra-rich.
"As a physician in the ER, my mission was simple: save lives. But over time, I realised that most lives aren't lost in dramatic moments. They are lost slowly, through preventable lifestyle diseases. I saw the end-stage effects of high blood pressure, insulin resistance, and chronic stress every single day. The bottleneck in traditional healthcare isn't a lack of knowledge; it's a lack of time. When a doctor only has 15 minutes per patient, the only advice they can give is a generic 'eat better and exercise more.' That isn't enough to create sustainable change."
– Dr. Kevin Najafi, Co-Founder & COO
"I started running my own bloodwork because I wanted to optimize my sports performance. But quickly, the 'time saved' became a lie. I wasn't spending time on my health; I was drowning in spreadsheets, scattered data, and confusing research. I realized that data alone isn't clarity. I started thinking about the future: I pictured myself at 95 years old, still ski-touring, still playing, still living. To get there, I needed a system that actually translated data into clear, long-term action."
– Joel Grajcer, Co-Founder & CEO
"As a physician in the ER, my mission was simple: save lives. But over time, I realised that most lives aren't lost in dramatic moments. They are lost slowly, through preventable lifestyle diseases. I saw the end-stage effects of high blood pressure, insulin resistance, and chronic stress every single day. The bottleneck in traditional healthcare isn't a lack of knowledge; it's a lack of time. When a doctor only has 15 minutes per patient, the only advice they can give is a generic 'eat better and exercise more.' That isn't enough to create sustainable change."
– Dr. Kevin Najafi, Co-Founder & COO
"I started running my own bloodwork because I wanted to optimize my sports performance. But quickly, the 'time saved' became a lie. I wasn't spending time on my health; I was drowning in spreadsheets, scattered data, and confusing research. I realized that data alone isn't clarity. I started thinking about the future: I pictured myself at 95 years old, still ski-touring, still playing, still living. To get there, I needed a system that actually translated data into clear, long-term action."
– Joel Grajcer, Co-Founder & CEO
"As a physician in the ER, my mission was simple: save lives. But over time,
I realised that most lives aren't lost in dramatic moments. They are lost slowly, through preventable lifestyle diseases. I saw the end-stage effects of high blood pressure, insulin resistance, and chronic stress every single day. The bottleneck in traditional healthcare isn't a lack of knowledge; it's a lack of time. When a doctor only has 15 minutes per patient, the only advice they can give is a generic 'eat better and exercise more.' That isn't enough to create sustainable change."
– Dr. Kevin Najafi, Co-Founder & COO
"I started running my own bloodwork because I wanted to optimize my sports performance. But quickly, the 'time saved' became a lie. I wasn't spending time on my health; I was drowning in spreadsheets, scattered data, and confusing research. I realized that data alone isn't clarity. I started thinking about the future: I pictured myself at 95 years old, still ski-touring, still playing, still living. To get there, I needed a system that actually translated data into clear, long-term action."
– Joel Grajcer, Co-Founder & CEO
Two different paths. Same conclusion.
Two different paths. Same conclusion.
Two different paths. Same conclusion.
Cutting through
the noise.
Cutting through
the noise.
Cutting through
the noise.
Never before have we had access to so much health data. And never before has it been so confusing.
Today, the internet is flooded with pseudo-science, new influencers, and conflicting advice. At the same time, your personal health data is scattered across different apps, clinics, and wearables.
We built Loovi to be the ultimate filter. We don't chase fads. We look at the total body of scientific evidence to bring you credible, doctor-led insights. We collect all your data in one place and translate it into a clear plan, so you never have to guess about your health again.
Never before have we had access to so much health data. And never before has it been so confusing.
Today, the internet is flooded with pseudo-science, new influencers, and conflicting advice. At the same time, your personal health data is scattered across different apps, clinics, and wearables.
We built Loovi to be the ultimate filter. We don't chase fads. We look at the total body of scientific evidence to bring you credible, doctor-led insights. We collect all your data in one place and translate it into a clear plan, so you never have to guess about your health again.
Never before have we had access
to so much health data. And never before has it been so confusing.
Today, the internet is flooded with pseudo-science, new influencers, and conflicting advice. At the same time, your personal health data is scattered across different apps, clinics, and wearables.
We built Loovi to be the ultimate filter. We don't chase fads. We look at the total body of scientific evidence to bring you credible, doctor-led insights. We collect all your data in one place and translate it into a clear plan, so you never have to guess about your health again.
Maximum impact.
No monk lifestyle required.
Maximum impact.
No monk lifestyle required.
Maximum impact.
No monk lifestyle required.
Until recently, proactive longevity programs were a luxury reserved for the
ultra-rich, costing hundreds of thousands of kronor. We are changing that.
Our philosophy is built on Health Power Laws, finding the 20% of effort that delivers 80% of the results. We know you have a real life. We aren't here to force you into a restrictive "monk" lifestyle.
Instead, we focus on the interventions that actually move the needle: early detection, cardiovascular fitness, muscle strength, and metabolic health. We give you the most "bang for your buck" recommendations, providing the structure, motivation, and medical follow-up you need to live better, longer.
Until recently, proactive longevity programs were a luxury reserved for the
ultra-rich, costing hundreds of thousands of kronor. We are changing that.
Our philosophy is built on Health Power Laws, finding the 20% of effort that delivers 80% of the results. We know you have a real life. We aren't here to force you into a restrictive "monk" lifestyle.
Instead, we focus on the interventions that actually move the needle: early detection, cardiovascular fitness, muscle strength, and metabolic health. We give you the most "bang for your buck" recommendations, providing the structure, motivation, and medical follow-up you need to live better, longer.
Until recently, proactive longevity programs were a luxury reserved for the ultra-rich, costing hundreds of thousands of kronor. We are changing that.
Our philosophy is built on Health Power Laws—finding the 20% of effort that delivers 80% of the results. We know you have a real life. We aren't here to force you into a restrictive "monk" lifestyle.
Instead, we focus on the interventions that actually move the needle: early detection, cardiovascular fitness, muscle strength, and metabolic health. We give you the most "bang for your buck" recommendations, providing the structure, motivation, and medical follow-up you need to live better, longer.


Contact
Contact
hello@loovi.se
Loovi AB
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